Urbanity Incubator: Market Concept
Urbanity Incubator investigates the potential of architecture to transform declining economic conditions found in rural communities reliant on monoculture. Building upon Henri Lefebvre's theory of society's complete urbanization, this region in Bulgaria serves as a case study for this project. It is an area comprised of sixty villages and two towns, each treated as a city of fragmented neighborhoods. This project proposes that architectural interventions be planned with social activities at the forefront, including research, knowledge sharing, and business development, in combination with small-scale production and strategically puncturing clusters of neighborhoods. The interventions are tied together as part of an urban system in order to act as a catalyst for economic transformation. In doing so, the architecture becomes a device for dialogue, information exchange, innovation, growth, and development. From this perspective, architecture essentially becomes a device for change.
About The Designer
Rossitza Kotelova received her M.Arch degree from the Harvard GSD in May 2015. Her interests span across a broad range of topics within the field of design, including architectural and urban design, research, fabrication, and visual communication. Rossitza has previously worked at SHoP Architects in New York City, SCB in Chicago and E2A in Zurich, Switzerland. She has also worked on projects with pioneering robotic fabrication researchers, Gramazio & Kohler at ETH Zurich. In 2014, Rossitza and her team won the Reshape Digital Craft Competition in Milan for their Robotic Surface Manipulation project. Technology has consistently inspired her work and she believes in research as an invaluable tool for understanding the problem, the people concerned, and for discovering the solution.